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Research Profiles Consumers Most Influenced by Sponsored Links

Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of...

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CMOs: Personalized Communications Not Measured, Underutilized, Under-Tested

Inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques, according to findings from “The Power of Personalization” global...

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Top 10 Ad Revenue Generating Sites by Genre – January 2008

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...

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52-Week TV Season Right Model –‘TV and Everything Video Forum’

The 52-week TV season is the right model going forward, according to 79% of surveyed marketers, agency execs and media reps among those attending the Association of National Advertisers “TV and...

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Security, Payment Choice Vital to Online-Purchase Decisions

When making purchases online, consumers value payment security and payment choice more than typical merchant incentives like rewards and discounts, according to a PayPal-sponsored study conducted by...

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62% in US Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62% of adult Americans have either accessed the internet with a wireless connection away from home or work or used a non-voice data application using their cell phone or personal digital assistant...

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Adults Often Online When Watching TV

Media multitasking and “double-dipping” – watching TV while surfing the internet – are common among online adults in the United States and Britain, finds a survey by Harris Interactive conducted on...

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Americans Say Traditional Journalism ‘Out of Touch,’ Rely on Internet Instead

Fully two-thirds of Americans – 67% – say traditional journalism is out of touch with what they want from news, and for nearly half of Americans the internet is now the top source of news, according to...

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Top 10 Network TV Show Websites – Week Ended 03-01-08

Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...

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UK’s Hottest Social-Media Sites Now Led by YouTube

YouTube has replaced Wikipedia as the most-popular social-media website in the UK, increasing traffic 56% from Jan. ’07 to reach 10.426 million unique UK visitors in Jan. ’08, Nielsen reports. (more…)

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